Google reader has immense benefits due to which it is so popular. It is actually a feed reader which helps in getting back updates starting from blogs and news sites of interest. It is an amazing way of checking that whether the person is online or offline. Another benefit of this is that it permits to go along with the web sites to get updated with the contents as soon as they are posted. With the help of Google reader the vastness of accessing the amount of daily information has increased dramatically.

More over Google Reader can work well with off-the-shelf screenreaders, as well as Fire Vox, the self-voicing extension to Firefox this in turn increases the content feeds and feed readers to the vast majority of visually impaired users. With the help of this functionality one can download the posts for the offline viewing and when some body views it online any other time it is found well synchronized. Google Reader is two pane feed reader. Shortcuts are also there which makes the navigation much easier.

Google reader is well known because of its wonderful features like:

• Easy Navigation : It is one of the best feature of Google reader. It allows to read the feeds in a big pane scrollable pane. One could choose according to the requirement to view the read or unread items.
• User Interface : It is one of the best pane feed reader because of its so user friendliness. Due to its this property it allows sorting feeds according to time. It also permits starmarking type of reference like if one wants to view just specific items later.
• Feature Rich : It lets you export and import the subscription list. It allows grouping similar feeds in folder or tags. It also does automatic marking of feed items as read as you go through the list of items. Automatic Updates and auto discovery of feeds is also there.
• Supports ATOM & RSS : Like most of the on line services, it supports both types of Feeds i.e RSS and ATOM.
• Reading Trends : It deflects the most updated and the most ignored updation feeds and hence reflects the users reading habits so that one could after accessing this can keep the feeds priority wise.

For optimizing your site to increase your rank with Google, the Google Reader should make you smile. The fact that this reader is both free and very easy to use means that millions of people will be searching for and adding their favorite blogs to the Google Reader. This means that blogs and RSS feeds will become even more important on the internet than they are now, which is an excellent sign for any internet marketer. Even better is the fact that the gurus at Google have added a search box to the Google Reader. This means that a user can type in a word or phrase, possibly to search for a blog post they read weeks before, and all of the top matches will come up. There is nothing an internet marketer likes better than to have their site be pushed to the top by Google.
So how does this help in SEO well the ease of use means that by adding your own feeds and feeds that are from your favorite location then Google is now recognizing these feeds as well. The more popular your feeds are and the more they are used by others then the higher up your results will be when others are looking for relevant content to add to their reader and the more importance Google places on your content.
The face of the internet is changing so much and unless you are keeping up you are going to loose out. The value of internet users is now being taken more seriously then ever before and the more valuable your content is the more popular you become in the ranks.
Where to Start
The first thing to do is to set up your own Google Reader. It’s quick and painless and will give you an idea of exactly how the program works. In order to do that, just head to http://reader.google.com/ to begin setting up your account. Then just figure out what you’d like to do with your account. You can sit back and enjoy being able to read all of your favorite blogs in one area, or you can take it a bit further by using Google Reader to optimize the potential of your website. One thing is for sure, Google Reader has amazing potentials, no matter how you want to use it.

Everybody has a blog. No matter the topic or discussion someone has got it covered. From online diaries in the mid nineties to becoming one of the foundations of the internet, blogging along with video and social bookmarking is changing not only how we get our information but also the manner in which online business is conducted.

This is why it would be a good idea for you incorporate blogging into your overall internet marketing plan. What blogging can do very effectively is to build your target markets and bring you a steady flow of internet traffic and customers.

Blogs are free and easy to run. Just go to Blogger or Wordpress.com, signup and start posting. Try to start out posting on a daily basis or at least a three to four times a week then use these tips to get traffic to your blog

Email Marketing List

In a recent survey, 100% of online users say they communicate using email. This is a good way to send messages to your opt in email list with links going back to your blog web site. Let them know you’ve posted a new article or video on your blog. Use snippets or summaries to entice people to click on the link and get further information. The more times people on your list see your blog the more they will get to know you and give a second look to some products or services you maybe offering.

In addition you can gain more viewers to your blog by giving away a subscription along with free report. Advertise in ezine publications that target your niche as well as forums and classified ad sites like US Free Ads.

Free RSS Feed

Rich Site Summary also known as Really Simple Syndication is the process of delivering constantly updated content to your blog by pacing a block of code (known as a feed) on your webpages. In our fast paced information age, RSS fits perfectly. It allows your visitors to stay up to date on any new information you’ve added to your blog without necessarily having to visit every page on your blog. Instead they view a window that list the headlines followed by a quick summary of what each article is about.

Having a free RSS feed accomplishes two things besides getting more site traffic. First since the content is updated frequently it keeps the search engines coming back to your site and crawling for the new information. Second it can increase your visibility among your blog visitors. This is important because while they may not visit your blog everyday, providing a feed to your subscribers is a good way to for them to stay in touch.

Network

A blog network is a compilation of blogs under a sole domain or company name. Some web visitors take comfort in clicking a link that takes them to different bloggers who cover the same topic. This is also an excellent way to get free advertisement and free web traffic to your site since people who visit the network will invariably be exposed to your blog.

You can also submit to blog directories or just ask your readers to give you feedback on something you posted (the search engines view comments as updating content on your blog). No matter which technique you choose, blogging offers a new way to connect with your readers. Simple, unfiltered and a perfect fit for today’s internet, blogging is a smart resource to have in your internet marketing online tool kit.